In partnership with
Hey Brand Builders,
You're invisible.
Not because you lack skills. The market doesn't care about your credentials.
You're invisible because nobody knows your story.
No arc. No stakes. No reason to remember you when the decision hits.
Buyers choose narratives. They pick the consultant who survived bankruptcy. The strategist who left corporate prison. The operator who turned chaos into systems.
Your LinkedIn? Dead air. Your pitch? Generic noise.
Without a story arc, you're just another vendor begging for scraps while competitors with weaker resumes steal your deals.
The Three-Part Arc That Builds Authority
Stop guessing. Use the framework:
Past: Where you came from. The grind. The failures. The moments that forged your edge.
Break: The pivot. The decision that changed everything. The line you crossed.
Mission: What you're building now. Who you serve. The transformation you deliver.
This isn't creativity. It's architecture.
Apple's garage to empire. Nike's rebellious athlete. Your story fits the same bones.
Most leaders sanitize their Past. Big mistake. Your struggle is your credibility. Your break is your proof. Your mission is your magnet.
Three parts. No fluff. Just the raw truth of how you got here and where you're taking people.
— SPONSOR —
Clear communicators aren't lucky. They have a system.
Here's an uncomfortable truth: your readers give you about 26 seconds.
Smart Brevity is the methodology born in the Axios newsroom — rooted in deep respect for people's time and attention. It works just as well for internal comms, executive updates, and change management as it does for news.
We've bundled six free resources — checklists, workbooks, and more — so you can start applying it immediately.
The goal isn't shorter. It's clearer. And clearer gets results.
— BACK TO THE ARTICLE —
Extract Your Arc in 15 Minutes
Grab a doc or a notebook and pen. Answer three questions:
What was your breaking point? The moment the old path died. The job that crushed you. The failure that woke you up.
What did you learn in the fire? The skills you forged. The systems you built. The mindset shift that made everything click.
Who are you saving from that pain? The ICP stuck where you were. The transformation you deliver because you survived it first.
Write fast. No polish. Raw material only.
Now compress it. Past in two sentences. Break in one. Mission in two.
That's your arc. That's your hook. That's the narrative that makes you unforgettable.
Deploy or Die
You have the arc. Now weaponize it.
Drop it in your bio. Lead pitches with it. Open keynotes with it. Thread it through case studies.
Every touchpoint echoes the same story. Same struggle. Same break. Same mission.
Repetition builds recognition. Recognition builds trust. Trust closes deals.
Stop hiding behind credentials. Stop leaning on jargon.
Your story is the only moat that matters when everyone claims expertise.
Clients hire transformations. They hire proof. They hire the operator who walked the path and mapped the way out.
Your arc is that proof.
Build it. Own it. Deploy it everywhere.
Get Found,
— Andy
P.S. Still writing generic bios while your competition tells hero stories? Stay comfortable. Stay invisible. Or wake up and build the arc that prints revenue.
